DATA INSIGHTS AND REVENUE OPTIMISATION

WE WORK SMARTER - YOUR TABLES WORK HARDER

For the first time, customer insights can be derived from the player and payments data that we capture and share with you

Understanding patterns in behaviour allows you to know exactly when your table is busiest, or in need of some improved incentivisation to generate the most plays possible. Some of the ways in which revenue can be optimised are:

  • Holding a pool league on slower days to draw in regular customers

  • Offering linked food and beverage deals

  • Increasing prices if data indicates that demand won't suffer